Whether you are a fan or not, you have heard about BTS. Right?
That is the impact of KPop, a phenomenon that gained popularity in East Asia in the late 1990s. Japanese music market had the taste of KPop as the 21st century began. It evolved from a musical subgenre to a subculture among adolescents and young adults in East and Southeast Asia in the late 2000s.
Psy's popular Gangnam Style served as an introduction to K-Pop for those who were unfamiliar, and the Indian public found the genre to be appealing.
Another name for K-pop is The Hallyu Movement, a huge wave in non-Asian nations like the USA and some European nations. The Hallyu movement in India started in the Northeast in the early 2000s and quickly swept the rest of the nation.
Today you can witness people vining on Psy's Gangnam Style even during a Punjabi wedding in North India.
The Korean Cultural Centre in India is the governing body behind the success of K-pop in India. K-pop is deeply rooted in Korean culture and welcomes excellent artistry and craftsmanship from vocalists & dancers across the world.
The Korean Cultural Centre has been conducting the K-Pop Contest in India every year since 2013.